WebThe central route of persuasion involves a person's careful consideration and evaluation of the information presented in an argument. This route requires high levels of motivation and cognitive resources. The peripheral route, on the other hand, involves superficial cues such as the attractiveness of the speaker, the length of the argument, or ... WebJul 3, 2024 · The systematic route is similar to the elaboration likelihood model’s central route, while the heuristic route is similar to the peripheral route. However, not all researchers agree that there are two routes to persuasion: some researchers have proposed a unimodel of persuasion in which there is just one route to persuasion, …
"Differences between central and peripheral routes to persuasion ...
WebSolved by verified expert. 1) The Nike Dream Crazier ad is largely taking the central route to persuasion, as it attempts to convince viewers through facts, evidence, and logic. It focuses on the message of female empowerment, and the ad does not rely on peripheral cues to influence viewers. The Wendy's ad is largely taking the peripheral route ... WebThe central route of persuasion involves: - Weighing arguments and considering relevant facts and figures. - using logical thinking. - coming to a decision. The peripheral … bright flashing light in corner of eye
Attitudes and Persuasion Principles of Psychology Course Hero
Webperipheral route are postulated to be relatively temporary and unpredictive of behavior.' Unfortunately, none of the unique theories of persuasion has yet provided a comprehensive view of attitude change. For example, cognitive response theory-an approach that falls under the central route-assumes that people are usu- WebCentral route processing isn’t the only fish in the sea of persuasion. There’s also a craftier creature lurking beneath the waves: peripheral route processing. While central route processing focuses on the facts and logic of an argument, peripheral route processing is all about using those superficial, sneaky tactics to persuade. Web1.Understand the elaboration likelihood model (ELM) of persuasion: The ELM is a theoretical framework that explains how individuals process and are influenced by persuasive messages. According to the ELM, there are two routes to persuasion: the central route and the peripheral route. bright flashing lights youtube